A well-established dental equipment manufacturing company in the United States, known for CBCT, intraoral scanners, sensors, and other systems. We managed their paid ads across Google, Meta, LinkedIn, and TikTok, focusing on both lead generation and brand awareness.

• Poor lead quality and high spam on Meta Ads.
• High CPA on Google ads

• For Google Ads:

→ A/B tested category vs product pages → category pages performed better.
→ Improved form design and added more questions for higher-quality submissions.
 

• For Meta Ads:

→ Continued using native lead forms to control CPA.
→ Diagnosed spam patterns by analyzing platform, device, age, OS, etc.
→ Excluded spam-prone segments and reduced junk drastically.

• Form redesign, smart exclusions on Meta.
• Fom restructuring by adding more relevant questions in the form
• Creative ad testing across platforms.
• Continuous lead quality monitoring.

• Spam leads reduced by 80%
• 42% increase in Google conversion rate
• 35% drop in cost-per-qualified-lead (CPQL)