A premium fashion ecommerce brand partnered with Initial Ads to scale their online presence and drive profitable sales. The client wanted to increase visibility in the competitive US market and acquire new customers without overspending on ads.

• Low ROAS (below 2x) despite steady ad spend.

• Over-reliance on branded campaigns with weak new customer growth.

• Ad creatives focused only on products, not lifestyle storytelling.

• Tracking gaps made it difficult to measure true performance.

• Developed a multi-layer campaign structure separating branded, non-branded, shopping, and remarketing campaigns.

• Crafted creative ads with lifestyle visuals to better connect emotionally with the target audience.

• Implemented GA4 + Meta pixel event tracking for transparent and accurate measurement.

• Launched targeted Google Shopping campaigns with optimized product titles and negative keyword filtering.

• Scaled Meta Ads Advantage+ campaigns while capping spend on existing customers to focus on new audiences.

• Ran high-converting remarketing ads with strong call-to-actions, improving returning customer revenue.

• Adjusted budgets weekly based on data, moving spend into the most profitable campaigns.

• ROAS increased from 1.8x → 4.1x within 3 months.

• Revenue grew by 67%.

• CPA reduced by 42%.

• Google Shopping contributed 58% of new customer acquisitions.

• Meta remarketing delivered 6.2x ROAS on existing customers.